Yesterday, at the Hilton on Sixth Avenue in New York, a large group of budding and current entrepreneurs and small business owners converged together to rub shoulders, exchange experiences, make some contacts and listen to advice from those they aspire to emulate.
The New York Times Small Business Summit—the reason behind this gathering—included panels on entrepreneurship, social media and marketing, building a brand, innovation in tough economic times, and need-to-knows to grow one’s business. Speakers at the event included Jerry Greenfield, co-founder of Ben & Jerry’s, Shiv Singh, who heads up digital strategy for Pepsi, and Robin Chase, co-founder of Zipcar.
I attended a panel called Serial Entrepreneurs, moderated by Penny Pickett, associate administrator of entrepreneurial development at the US Small Business Association; and featuring Alex Mashinsky, who has founded 7 companies including car and limousine rental agency Limores; Colleen Payne-Nabors, who has founded six companies, including Mobile Cardiac Imaging; and Mitchell York, who founded Executive to Entrepreneur (E2E) Coaching and runs a catering business Maui Wowi.
