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| Image credit: Verne Equinox |
Charles Fishman has been a full-time reporter for Fast Company magazine since 1996. He is currently on leave, writing a new book, ‘The Big Thirst,’ which will be published next March.
An award-winning investigative journalist, Fishman is also the author of the ‘Wal-mart Effect,’ which appeared on the bestseller lists of the New York Times, the Wall Street Journal and Business Week, and was rated one of The Economist’s best books of 2006.
Fishman grew up in Miami, Florida, and graduated with a BA from Harvard University in 1983.
The Story
In July 2007, Fast Company magazine published an article by Charles Fishman called ‘Message in a Bottle,’ which looked at the economics and psychology behind what Fishman describes as “an unlikely business boom.”
The article describes how bottled water, a formerly virtually nonexistent business, has become an “indispensable prop” for America: a transformation largely fueled by marketing and branding, which drive home ideas about the convenience, taste and health benefits of bottled water.
